Email
Nonprofit and church email announcements average 20 to 35 percent open rates. That means on a good day, one in three members sees your message. The other two-thirds never opened it.
The problem is structural. Announcements compete with newsletters, donation appeals, and volunteer requests in the same inbox. Members who signed up five years ago have tuned out. Members who joined recently are already filtering. And every time you send another email, you risk another unsubscribe.
There is no persistent record. When a member misses your announcement, it is gone — buried under whatever arrived next. And when you need to follow up, you write the announcement again, for a different channel, hoping this time the right people see it.
Facebook Groups
Facebook Groups has no admin-only broadcast channel. Your board announcement, your event reminder, and your urgent program change all post into the same feed as member photos, reactions, and conversation threads. The algorithm decides what gets shown and when. You do not.
Organizations have no content hierarchy in Facebook Groups. There is no way to separate critical updates from casual conversation. There is no guaranteed delivery. And when members leave Facebook — or when Facebook changes its algorithm again — your announcements go with it.
Both tools were built for audiences, not for organizations. CommunitiesOS was built for the org. See how CommunitiesOS replaces Facebook Groups →